Soylent as a product is a true disruptor. And so it was our feeling that they needed advertising to match. We felt that there was no better way to illustrate this than by building a custom execution that positively disrupted the normal Imgur experience. I built a custom 3D asset where a pouring bottle of Soylent traveled between GIFs. It’s hard to do it justice in words, so probably best to check out the link.