Working closely with marketing, sales, engineering, and leadership, we sought to refresh and unify all the visual touch-points of our brand for a seamless and joyful experience. Inspired by space exploration, Memphis design patterns, and vaporwave color treatments, I wanted the rebranding to reflect and represent the depth of Imgur’s content, the historical context of the internet, and the platform's fun-loving experience. The design architecture was created to be flexible and adaptable, scaling with the brand’s continued growth. I also managed the procedural behaviors of file naming conventions, seamless file updates, and project handoffs, leading to a significant increase in design production.
" Wow, this looks so amazing I can't wait to use all of this!"
- Cat Chang, Senior Marketing Manager at Imgur
