Imgur ⟶

Rebranding a Company for the New Age of the Internet 

Deliverables
Presentations
UX/UI
B
randing
Accolades
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services
Brand Strategy
Art Direction
UX/UI Design
Photography
Illustration
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Working closely with marketing, sales, engineering, and leadership, we sought to refresh and unify all the visual touch-points of our brand for a seamless and joyful experience. Inspired by space exploration, Memphis design patterns, and vaporwave color treatments, I wanted the rebranding to reflect and represent the depth of Imgur’s content, the historical context of the internet, and the platform's fun-loving experience. The design architecture was created to be flexible and adaptable, scaling with the brand’s continued growth. I also managed the procedural behaviors of file naming conventions, seamless file updates, and project handoffs, leading to a significant increase in design production.
" Wow, this looks so amazing I can't wait to use all of this!"
- Cat Chang, Senior Marketing Manager at Imgur