Amber Morey-Wu COnsulting ⟶

Modern Branding for a Consulting Company

Deliverables
Logo
Branding Guidelines
Presentations
Stationary
services
Brand Strategy
Art Direction

link
ambermoreywu.com
Amber Morey-Wu Consulting was looking for an impactful and straightforward design system for its consulting and training business. Given the variety of businesses and clients that AMWC works with, it was clear that they needed a flexible and clean visual system that grew with business and empowered the business to create customizable presentations for each and every client. As for branding, we went with a simple and clean typeface yet has a touch of fun personality. The colors were inspired by the leader of Amber Morey-Wu Consulting’s passion for the outdoors and gardening.
Hex #104926
RGB 15, 73, 38
CMYK 87, 43, 95, 48  
PMS 3435 XGC
HEX #196f40
RGB
25, 111, 64
CMYK 87, 32, 92, 22 
PMS 349 CP
HEX #1da25b
RGB 29,162,91 
CMYK  82,10,87,1
PMS 347 U
HEX #99fbb7
RGB 153, 251, 183
CMYK 36, 0, 42, 0
PMS 351 U
HEX #c6fcdd
RGB
198, 252, 221
CMYK 21, 0, 12, 1
PMS 2253 C
HEX #f2f4f8
RGB 242, 244, 248
CMYK
4, 2, 1, 0
PMS 115-1 U
" This looks amazing , I really appreciate the time and effort you put into this."
- Amber Morey-Wu, Consultant and Product Manager at Atlassian